Īt Mobile World Congress 2014, MediaTek unveiled its new brand "Everyday Genius", dubbing the term "Super-mid market", with the vision and aiming to make smartphones more accessible affordable to the wider market.
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The mobile chip market quickly became the main growth driver for the company. By providing extensive system engineering assistance the company allowed many smaller companies and new entrants to enter a mobile phone market that had previously been dominated by large, often vertically integrated corporations that had long been broadly entrenched in the telecommunications industry. Seven years later, it was taking orders for more than 500 million mobile system-on-chip units per annum, which included products for both feature phones and smart devices. The company launched a division to design products for mobile devices in 2004. In general MediaTek has had a strong record of gaining market share and displacing competitors after entering new markets.
The company started out designing chipsets for optical drives and subsequently expanded into chips for DVD players, digital TVs, mobile phones, smartphones and tablets. was listed on the Taiwan Stock Exchange (TSEC) under the "2454" code on July 23, 2001. On May 28, 1997, the unit was spun off and incorporated.
MediaTek was originally a unit of the Taiwanese firm, United Microelectronics Corporation (UMC), tasked with designing chipsets for home entertainment products.
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